What I have experienced so far, South Korea is a popular tourist destination for people all around the world. The first image you will get of Korea and especially Seoul is that it's a big city with high skyscrapers, lights and the city is alive 24h. When it comes to the image Seoul gives to the world, I would say that some things doesn't really describe the reality.
One image people has about Seoul is that it's really international. People speak english, everything is translated into english and tourists and non-koreans are the most awesome thing. This is not completely right. When it comes to Seoul being international, they still have a lot to work on. All the advertisements are in Korean, the menu in restaurants are written in Korean, sometimes it's in english or italian, but written with the Hangul characters, which doesn't make it that much easier to understand. The employees barely speak english. If you find someone, with excellent english skills, give them a big hand.
I don't want to be negative, Seoul and Korea in general is a great place with a lot of potential. This is something I have discovered while having class in Marketing communication of a tourists destination. The main issue seems to be, that there's barely any websites written in english about smaller cities, no english advertisements, etc. This is an issue that Korea is desperately working on. This video I posted, is a good example of the change of Korea becoming more international. The last scene, is (of course) shot at Kyung Hee University. Our university might not be in the top 3, but it's definitely number one when it comes to having the most beautiful campus.
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